Reviews Posted And Ratings Given By Consumer Endorsers: Gaining Customer Value

Purpose: The purpose of this paper is to investigate the impact attractiveness consumer endorser, trustworthiness endorser and expertise on review rating given by endorser. source credibility model has been used for study. Design/Methodology/Approach: final data 249 samples age group between 17 more than 45 years was analysed collected through Google forms (online). statements in questionnaire were based model. For study null hypothesises formed tested. Regression performed test hypothesis SPSS AMOS are current study.Findings: It evident from result that all hypotheses got rejected. Which reflects have significant endorser.Limitation: studied with reference endorsement creating customer value. Further researches can include purchase intention as when affected endorsement. Review ratings consumer’s attitude purchasing pattern be future researchers. Different industries sectors also part study.Originality/Value: understand what relevance done endorse? huge managerial implication which signifies attractiveness, play a crucial role. results help many researchers behaviour; managers engaged advertisement planning brand management better way communication product services usefulness usage end users.